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Does sustainable health care start with reusable products?

A Hopkins Business of Health Initiative Earth Day event highlighted the critical need for sustainability in the health care sector. The initiative is paving the way for a future where health care is environmentally sustainable and economically thriving.
May 10, 2024
research > Marketing

Digital goods: What drives consumer behavior in the metaverse?

In the metaverse, consumers strongly favor the unused versions virtual items over used versions of identical items, according to new research by Haiyang Yang. His study sheds light on the psychology of consumer behavior in the metaverse.
April 24, 2024

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