A paper co-authored by ASSOCIATE PROFESSOR HYEONGMIN “CHRISTIAN” KIM and doctoral candidate Sunyee Yoon of the University of Wisconsin, “Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending,” is forthcoming in the Journal of Marketing Research.
A paper by ASSISTANT PROFESSOR NING LI and Associate Professor William Murphy of the University of Saskatchewan, “Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research,” was published last November in Industrial Marketing Management.
ASSISTANT PROFESSOR JIAN NI and co-author Weining Bao, a former Johns Hopkins graduate student who studied with Ni and is now an assistant professor at Wuhan University in China, wrote the paper “Could Good Intentions Backfire? An Empirical Analysis of Bank Deposit Insurance,” forthcoming in Marketing Science.
ASSISTANT PROFESSOR HAIYANG YANG co-wrote “A Framework for Healthier Choices: The Hot-Cold Decision Triangle,” which appeared in January in Rotman Management Magazine, a publication of the University of Toronto’s Rotman School of Management. It also was featured on the website of the Harvard Business Review. Yang’s co-authors were Professor Ziv Carmon of INSEAD; Professor Barbara Kahn of the University of Pennsylvania’s Wharton School of Business; Professor Anup Malani of the University of Chicago; Assistant Professor Janet Schwartz of Tulane University; Professor Kelvin Volpp of Wharton; and Professor Brian Wansink of Cornell University.
In addition, Yang and Professor Pierre Chandon of INSEAD won the overall prize in the 2016 Case Centre Awards and Competitions for their study “L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai.”
ASSISTANT PROFESSOR MENG ZHU and Assistant Professor Ravi Mehta of the University of Illinois at Urbana-Champaign published “Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity” in the Journal of Consumer Research in February.
In addition, Zhu was an invited speaker on the topic “Scarcity and Preference within a Choice Set” at the Judgment and Decision-making Winter Symposium held this past January at the University of Utah. In February, she took part in a presentation titled “Scarcity Backfires: When Scarcity Leads to Harder Decisions,” at the Society for Consumer Psychology Conference in St. Petersburg, Florida. Also, she has been invited to participate in a workshop titled “Economic Deprivation and Decision Making: How Does Experience with Having Less Influence Choice?” to be held in May at the Triennial Invitational Choice Symposium in Lake Louise, Canada.